Nowadays the majority of traditional markets are experiencing a serious decline threatening a tradition that
stretches back in some cases to Medieval times and beyond. Markets have indeed been the backbone of many towns
and city centres and the oldest form of commercial exchange. It is not only a key part of our heritage that is at
risk, but also a system which brings economic benefits to consumers, along with the social value of markets as an
important factor of cohesion for local communities both in the centres and in the peripheries, where they are often

Some of the reasons for this decline is that traditional markets have to cope with increasingly competitive commercial centres and that missing or insufficient regulation does not allow for a re-launch of urban markets.

The CENTRAL MARKETS project seeks to elaborate strategies and measures for the re-discovery of markets as an engine for the development of urban districts.

The general aim is to enhance the competitiveness and attractiveness of the 8 target cities/regions by developing new and innovative market revitalization strategies in order to reinforce and balance the relationship between city/regions & markets.

Key figures


Central Markets Revitalising and Promoting Traditional Markets in Central Europe!
Programme Central Europe
Start date 01/07/2012
Duration 30 months
Budget 1.175.254,00 Euro
ERDF 955.729,40 Euro
Lead partner City of Venice
Partnership CENTRAL MARKETS involves 9 organisations from 6 countries (Italy, Czech Republic, Hungary, Poland, Slovenia and Slovak Republic) constituting a well-balanced partnership which focus their action at local or regional level: 4 municipalities, 2 Developing agencies, 1 Chamber of Commerce, 1 Region, 1 private institution.


Logo Central EuropeDevelopment Fund

This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF